Incorporated 1985 · Depalpur, Okara
Four decades on the same mill floor.
Baba Farid Rice Mills was incorporated in 1985 in Depalpur, Okara — and the same commitment to the farmer relationship and the grain itself still runs the business today.
Our Story
Built on the farmer relationship first.
-
1985
Founded by Munir Ahmad
Munir Ahmad incorporates Baba Farid Rice Mills in Depalpur, Okara, Punjab — among the heart of Pakistan's basmati-growing belt — with a vision to deliver rice with zero compromise on quality.
-
1985–present
Al Jannat, our founding pack
Al Jannat Super Kernal Basmati becomes one of our earliest retail lines and remains in our portfolio today.
-
Since
Sahal & Anmol join the family
Sahal and Anmol Rice are developed as dedicated Kainat 1121 basmati lines, each aged and triple-steamed for aroma and grain length. Sahal goes on to become the largest-selling rice brand in Punjab by market share.
-
Today
A mill amongst the largest basmati paddy buyers in Punjab
We remain a direct buyer of basmati paddy from growers across the province — the relationship our founders started with still shapes how we source.
What Guides Us
Purity, simplicity, and the people who grow it.
Our farmers are the starting point of everything we mill — the mission hasn't changed since 1985.
Farmer-first sourcing
Direct relationships with basmati paddy growers across Punjab, not just spot-market buying.
Purity & simplicity
True to the basic character of rice — no additives, no shortcuts on grading.
Consistent quality
The same standard, batch after batch, across every brand we pack.
Long-term view
Four decades in the same district, working with the same farming communities.
Certifications & Memberships
Standards we're held to.
Our packaging carries the certification marks below, and as a Pakistani rice exporter we hold the trade registrations the industry requires.
- ISO 9001 — Quality ManagementCertified process discipline applied consistently across every batch we mill.
- HACCP — Food SafetyHazard analysis and critical control points applied through processing and packing.
- Halal CertifiedProducts certified Halal for our GCC, African and South Asian buyers.
- REAP MemberRegistered with the Rice Exporters Association of Pakistan, as required of all Pakistani rice exporters.
Why Buyers Work With Us
What four decades of milling actually buys you.
Third-party inspection, on request
We accommodate independent pre-shipment inspection (e.g. SGS, Bureau Veritas) to your specification.
Flexible packaging
1kg retail packs through to 50kg bulk bags, with private-label artwork placement available.
Long-term relationships
Many buyers and growers have worked with the mill for years, not just a single season.
Direct mill pricing
No intermediary layer between the mill floor and your contract.
The People
Meet the four partners.
From the founder's original vision to daily plant operations and financial governance — see who runs the mill today.
Beyond the Mill
Reaching international buyers.
For customer viability, select services are also provided through our trading partner, Baba Farid Global Trading – FZCO, based in Dubai.